Tobacco Use - 1025 Words

Materials and Instrument Instrument The instrument for this study will contain ten guiding questions to help focus on research question: In what way does S/R protect against tobacco use. The researcher will construct the questions in line with the SLT’s proposed pathways of learning as discussed in Miller (2011). The first five questions will be based on SLT’s proposed pathways: observational learning, vicarious learning, social cognitive process, self-efficacy, and agency. These questions will be reviewed by my research Chair, and afterwards by experts in the field of TU. However, the questions will be to help concept saturation and coding rather than dictate/restrict the content, flow or order of interview. The first question will be a†¦show more content†¦After data collection, database will be created to store, and retrieve the interview transcript (Carson, et al., 2001; NCU, n.d, IRB). Also, a locked safe will be prepared to store the hardware materials used in the study (Carson, et al., 2001; NCU, n.d, IRB). Finally, there will be the interview protocol, the summary of the process of interview (Carson, et al., 2001; NCU, n.d, IRB). Study Procedure Before the commencement of this study, the researcher will seek the approval of Northcentral University’s Institutional Review Board to conduct the study. After the approval, sampling process will begin. Quota non-probability purposive sampling technique (Trochim et al., 2016) will be used for this study. The purposive sampling is more appropriate for the qualitative case study than random sampling (Carson et al., 2001). Researcher will recruit participants who have experienced the social phenomenon she will investigate, the negative influence of S/R on tobacco. Personalization will be employed in recruiting participants. Fan and Yan (2010) suggested personalization during research procedure could double the rate of response. Puckett et al. (2015) used mail, telephone and web based methods for their survey on tobacco smoking, and recorded less than 50% response rate. I will contact the leadership of a protestant/evangelical church for permission to interview five of the memb ers for the study. I will also personally contact some prospective participants whomShow MoreRelatedEffects of Tobacco Use1283 Words   |  5 PagesTobacco use harms everything. Numerous factors of tobacco use play into the destruction of a human health and body. Sadly, 19 percent of all adults in the United States use tobacco on a daily basis. Countless numbers of people currently in use of tobacco products attempt to quit their use of tobacco, but many fall short of their goal due to the addictive nicotine within cigarettes. This nonstop use of tobacco has been the result of more than 440,000 deaths per year of smokers with an estimated 49Read MoreThe Epidemic Of Tobacco Use Essay1273 Words   |  6 Pages Introduction: Worldwide, tobacco-use continues to be one of the leading causes of preventable death and has been estimated to kill more than five million people annually1. Lately, the epidemic of tobacco-use has shifted from developed to developing countries2. It is estimated that by 2030 almost 10 million people will die from tobacco-use per year, with 70% of these deaths occurring in developing countries. India accounts for one-sixth of the tobacco-related illnesses worldwide and is estimatedRead MoreUse of Tobacco Products at the University798 Words   |  4 PagesEvery year around half million people die from smoking tobacco or exposure to secondhand smoke (CDC). Tobacco use is an epidemic that cannot be stopped right away; however, many countries in the world are aware of this problem and have created new regulations that will prevent and reduce the number of smokers, hopefully in time. New polices have been implemented in schools, universities, indoor and outdoor places. Now, smoke-free or tobacco- free laws are posted in almost all colleges around theRead MoreOvercoming the Challenge of Tobacco Use2896 Words   |  12 PagesIntroduction Today one of our biggest challenges as public health professionals is tobacco use which is a leading cause of deaths that be prevented with public health campaign intervention programs. According to the American Lung Association (2010), 6.4 million current child smokers will die a premature death from a smoking-related disease. The campaign is working to give teenagers information on understanding the health risks associated with smoking and long-term health risk when they become adultsRead MoreThe Use of Tobacco Related Products936 Words   |  4 PagesThe use of tobacco related products has over time become a global world epidemic. Day in and out, people die from tobacco related causes. According to the World Health Organization (WHO), currently 12% of all deaths among adults aged 30 years and over were attributed to tobacco. Again in 2004, about 5 million adults aged 30 years and over died from tobacco related to direct tobacco use (smoking and smokeless) around the globe, th at is one death approximately every six seconds. Tobacco causes manyRead MoreHealth Promotion : Tobacco Use1698 Words   |  7 PagesHealth Promotion: Tobacco Use Smoking tobacco and tobacco related illnesses has become the leading cause of preventable illness and premature death in the United States and around the world (Goldenberg, Danovitch, IsHak, 2014). This directed my decision on choosing tobacco use as a topic from the Healthy People 2020 list for this promoting health assignment. In order to support my promotion and inform the reader on this subject matter I have selected an article to analyze: â€Å"Quality of Life andRead MoreHow Tobacco Use Teaching Methods1280 Words   |  6 PagesTobacco Use Teaching Methods Introduction Choosing the correct teaching method is important to help the learner retain and learn information in an effective and efficient way. Tobacco use is a health related topic that needs further education and intervention from a nurse. Group discussion and demonstration, and return demonstration are two teaching methods of interest to me, which I believe will be beneficial to use when educating a small group of five people about this health-related topicRead MoreSocial Context and Tobacco use1239 Words   |  5 Pageslives, including the usage and non-usage of tobacco (Poland et al, 2006). An individual’s social context includes the following: race, gender, resources, education, income, neighborhood, employment, occupation and many more aspects of their environment (Hints). Tobacco use and social context go hand and hand as one affects the other since there is high relevance between the two (Poland et al, 2006). In order to see the broader dilemma of tobacco use, society mus t incorporate and examine the largerRead MoreBanning The Advertising Of Tobacco Use906 Words   |  4 Pagesthe positives and negatives related to countries banning the advertising of tobacco use, the complexities of the argument, finished with my own perspective. This is a highly argumentative debate that countries of the free world have argued for several decades. I’ll start by explaining the dangers of smoking tobacco. According to the Center of Disease Control (CDC) in the United States of America, tobacco use contributes cancers of and not limited to: mouth, esophagus, throat, and lungsRead MoreTobacco Use And Smoking Related Illness1659 Words   |  7 PagesMore than 480,000 people smoke every day and over 16 million people suffer from smoking related illnesses. For every dead smoker, at least thirty people live with a smoking related illness. Worldwide, tobacco use causes nearly six million deaths per year, and current trends show that tobacco use will cause more than eight million deaths annually by the year 2030. On average, smokers dies ten years earlier than nonsmokers and if smoking continue at the current rate among U.S. youth, 5.6 million of

Consumer Behavior Women’s Fashion Free Essays

Consumer Behavior Women’s Fashion An interesting stereotype at Chinquapin University is the girls are always â€Å"dressing to impressing. † Why is this, not only at Chinquapin, but at other schools as well? We were interested as to what influences girls to choose certain outfits. Our group decided to take the initiative to research why girls purchase the clothes that they wear. We will write a custom essay sample on Consumer Behavior Women’s Fashion or any similar topic only for you Order Now We were also interested as to how males, the opposite sex, influence the female purchase decision when it comes to clothing items and picking out outfits for the day or night. Once we came across our topic, several questions came to mind. What do girls wear in the college scene and why do they wear it? What do guys want to see girls’ wear, day or night? What factors into what girls purchase for clothing? Do college girls purchase certain outfits based on their personal looks, and how they might feel the look to their peers? Also, do girls purchase certain outfits based on the attractiveness, trendiest and/or comfort of the clothing items? After creating a survey for females and males asking a series of questions based on clothes and opinion, we came up with hypotheses as to what we think we will draw from the results and conclusions. Our group believed that during the day, girls wear specific outfits based on what their friends wear and what is comfortable. At night, however, we felt as if girls wear outfits based on what they believe guys want to see them wear. In general, our group believed girls do not feel they need to dress to impress guys, but they still unconsciously do choose certain clothes or outfits based on what they feel a guy may like to see them in. Also, we felt as if guys generally do not care what girls wear. Each article we used gave us brief background research on our project topic of omen’s fashion and consumer behavior. Our academic research findings were informative and helped us gain a better understanding of our topic, along with guide us in the analysis of our results and conclusions after conducting the survey. Martin Evans states an interesting idea of how fashion buying could have much to do with projecting images of how buyers see themselves, or would like to be seen by their peers and society. Relating it back to our group’s theories, girls may choose to purchase the clothes they wear because they believe it may look good on them, or owe a article of clothing looks on a model, is how the girl may think it will look on her as she purchases it. Fashion can be almost the ideal product for expressing physical and psychological aspects of self†¦ † (Evans 13). Fashion consumption is often a manifestation of self-image. There is an increase in the desire for self-expression and the continuing for the matching of female self-images and brand images. Clothing is seen as one of the most visible forms of consumption and forms a major role in the social construction of identity, according to Diana Crane in her book Fashion and Its Social Agendas: Class, Gender, and Identity in Clothing. Clothing choices interprets a specific form of culture among people for their own purposes. As artifacts, clothing can somehow â€Å"create† behavior through their capacity to impose social identities and empower people to assert a certain social identity. When giving out our survey, we wondered why would girls wear this certain outfit to school, or to hang out with friends, or to a bar. Also, how does wearing this certain outfit or clothing item reflect the girl? Is she somehow showing her social identity among her errs or does she feel the comfortableness to wear what she wants to wear. In all societies, the clothes which all people wear have at least three (mixed latent and main-fest) functions: utilitarian, esthetics and symbolic of their social role. Bernard Barber and Lyle S. Lobe believe â€Å"pretty’ clothes for the teen-age girl in American society, for instance, are defined by her social role, especially by her presumed sexual innocence. In the American class system, women take their class status, by and large, from their relationship to men: unmarried young women from their fathers, adult married women from their husbands. The symbolic significance of women’s consumption puts in evidence her household stability. The â€Å"trickle† system is perpetuated because the American class system makes women continually seek for symbols of their difference from those Jus below them in the system. At the same time, women continually seek for symbols of their equality with those Just above them in the class ranking. Symbolically speaking, women and girls dress to prove their equality among others such as men and lower/higher American class systems. Hymnbook, Rhea, and Oakley compared fashion process networks and friendship outworks in small groups of adolescents. They wanted to explore the overall pattern of a fashion-process network and a friendship network, explore structural differences in relational links of â€Å"clothing acceptance† and â€Å"social acceptance;† and discover the factors that contribute to â€Å"clothing leadership† and â€Å"popularity’ in small groups of adolescents. These authors found clothing acceptance is related to peer acceptance and is found to occur within and across friendship links. The most significant factor in determining this â€Å"clothing leadership† is found to be â€Å"facial attractiveness. In addition, â€Å"facial attractiveness† had a significant effect on â€Å"popularity. † Clothing acceptance was found to be closely related to social acceptance, which our group believed was a reason why girls purchase the clothes they wear to possibly â€Å"fit in† with society, friends and peers. Harridan and Booger researched towards a better understanding of fashion clothing involvement. The study was concerned with consumer involvement in fashion clothing. It focused on building a reliable immunological network to bring a greater understanding to this facet of consumer behavior. Materialism and gender are significant drivers of fashion clothing involvement. Also, recreational shopper identity, ongoing information search, market mavens and purchase decision involvement are all significant outcomes of fashion clothing involvement. Materialism, what girls think society wants them to wear, and gender, the opposite sex, both have potential to play a huge role in why girls choose their outfits and what drives them to wear a certain article of clothing. Our execution of the research further describes our background knowledge of women’s fashion and consumer behavior How to cite Consumer Behavior Women’s Fashion, Essays

P-51 Mustang W/ WWII The Effects Of The P-51 Mustang In World War II T

P-51 Mustang w/ WWII The effects of the P-51 Mustang in World War II The Effect of the North American P-51 Mustang On the Air War in Europe Abstract This paper deals with the contributions of the P-51 Mustang to the eventual victory of the Allies in Europe during World War II. It describes the war scene in Europe before the P-51 was introduced, traces the development of the fighter, its advantages, and the abilities it was able to contribute to the Allies' arsenal. It concludes with the effect that the P-51 had on German air superiority, and how it led the destruction of the Luftwaffe. The thesis is that: it was not until the advent of the North American P-51 Mustang fighter, and all of the improvements, benefits, and side effects that it brought with it, that the Allies were able to achieve air superiority over the Germans. This paper was inspired largely by my grandfather, who flew the P-51 out of Leiston, England, during WW II and contributed to the eventual Al lied success that is traced in this paper. He flew over seventy missions between February and August 1944, and scored three kills against German fighters. Table of Contents Introduction Reasons for the Pre-P-51 Air Situation The Pre-P-51 Situation The Allied Purpose in the Air War The Battle at Schweinfurt The Development of the P-51 The Installation of the Merlin Engines Features, Advantages, and Benefits of the P-51 The P-51's Battle Performance The Change in Policy on Escort Fighter Function P-51's Disrupt Luftwaffe Fighter Tactics P-51's Give Bombers Better Support Conclusion Works Cited Introduction On September 1, 1939, the German military forces invaded Poland to begin World War II. This invasion was very successful because of its use of a new military strategic theory -- blitzkrieg. Blitzkrieg, literally "lightning war," involved the fast and deadly coordination of two distinct forces, the Wermacht and the Luftwaffe. The Wermacht advanced on th e ground, while the Luftwaffe destroyed the enemy air force, attacked enemy ground forces, and disrupted enemy communication and transportation systems. This setup was responsible for the successful invasions of Poland, Norway, Western Europe, the Balkans and the initial success of the Russian invasion. For many years after the first of September, the air war in Europe was dominated by the Luftwaffe. No other nation involved in the war had the experience, technology, or numbers to challenge the Luftwaffe's superiority. It was not until the United States joined the war effort that any great harm was done to Germany and even then, German air superiority remained unscathed. It was not until the advent of the North American P-51 Mustang fighter, and all of the improvements, benefits, and side effects that it brought with it, that the Allies were able to achieve air superiority over the Germans. Reasons for the Pre-P-51 Air Situation The continued domination of the European ski es by the Luftwaffe was caused by two factors, the first of which was the difference in military theory between the Luftwaffe and the Royal Air Force. The theories concerning the purpose and function of the Luftwaffe and RAF were exactly opposite and were a result of their experiences in World War I. During WW I, Germany attempted a strategic bombing effort directed against England using Gothas (biplane bombers) and Zeppelins (slow-moving hot-air balloons) which did not give much of a result. This, plus the fact that German military theory at the beginning of WW II was based much more on fast quick results (Blitzkrieg), meant that Germany decided not to develop a strategic air force. The Luftwaffe had experienced great success when they used tactical ground-attack aircraft in Spain (i.e. at Guernica), and so they figured that their air force should mainly consist of this kind of planes. So Germany made the Luftwaffe a ground support force that was essentially an extension of the arm y and functioned as a long- range, aerial artillery. The RAF, on the other hand, had experimented with ground-attack fighters during WW I, and had suffered grievous casualty rates. This, combined with the fact that the British had been deeply enraged and offended by the German Gotha and Zeppelin attacks on their home soil, made them determined

Free Essays on Albrecht Durer

Albrecht Durer is known as the greatest German artist of the Renaissance. Durer was born in 1471 in Nuernberg, Germany. His parents were Hungarian emigrants who came to Germany in search of a better life. Durer began his career in Nuernberg, Germany with his father. His father was a Hungarian goldsmith who emigrated to Germany in 1455. Despite his father being a goldsmith, Durer began painting at the age of 14 in 1484. Durer soon became an apprentice in 1486 to a printmaker named Michel Wolgumut. Wolgumut taught Durer how to work with woodcuts and how to engrave into copper. Beginning in 1490 Durer traveled widely for study, including trips to Italy in 1494 and 1505-7 and to Antwerp and the Low Countries in 1520-1. During his visit to Venice on his second Italian trip Durer was especially influenced by Giovanni Bellini and Bellini's brother-in-law Andrea Mantegna. The period between his Italian trips was one of great productivity and artistic growth, characterized by his publication, 1496-8, of a portfolio of woodcuts, The Apocalypse of St. John. Scholars have suggested that the portfolio may have been intended as a veiled expression of support for the Reformation, with Babylon used as a surrogate for Rome. Beginning at least as early as 1512, Durer became portraitist to the rich and famous of his time, including Emperor Maximilian I and Christian II of Denmark. Other sitters included Jacob Fugger and other prominent merchants, clergy and government officials. He soon returned to Nuernberg, Germany where he died on April 6, 1528. Durer is considered by many as one of the best Renaissance artist of his time. His work can still be seen today hanging in some of the most famous museums in the entire world.... Free Essays on Albrecht Durer Free Essays on Albrecht Durer One artist that sits on a higher pedestal than many is Albrecht Durer. Recognized as the most famous artist of the Reformation period, he was brilliantly talented in many areas, Watercolor, Woodcuts and engraving to name a few. Albrecht Durer’s contribution to the Art world intrigues and fascinates us until this day. Durer was born in 1471 in Nuremburg, Germany. His father was a respected goldsmith and filled the office of â€Å"official assayer of precious metals†. (Hutchison 20) Recognized for his honesty and reputation he received many prestigious commendations. Durer the Elder, the skillful goldsmith, can be considered Durer’s first art instructor. At the young age of ten Durer the Elder taught his son the goldsmith’s technique. Many believed that the skillful handling of the engraver’s burin (a pointed steel cutting tool used by engravers) was the origin for his distinctive style, which rendered him a gifted artist with an eye for detail. The creation of Durer’s renowned self-portrait, developed while looking into a mirror at the young age of thirteen, was his first known contribution to the art world. Because of the portrait, his father recognized his young son’s natural ability for drawing. The portrait created in the Silverpoint technique, which reached its peak during the Renaissance period. This technique requires a soft, meticulous touch that generates a drawing with extremely fine lines. With the creation of a Silverpoint, a stylus with a metal form wire of, silver, copper, bronze or gold on a prepared â€Å"ground† surface is required. During the 15th century, the â€Å"ground† most likely consisted of white lead, ground bone combined with a glue size and tinted with pigment. The minute deposit of metal left on the â€Å"ground† produces a fine gray line by means of a chemical reaction on the primed surface. After oxidation, the resulting characteristic is a soft brown shade visible in the fine lines,... Free Essays on Albrecht Durer Albrecht Durer is known as the greatest German artist of the Renaissance. Durer was born in 1471 in Nuernberg, Germany. His parents were Hungarian emigrants who came to Germany in search of a better life. Durer began his career in Nuernberg, Germany with his father. His father was a Hungarian goldsmith who emigrated to Germany in 1455. Despite his father being a goldsmith, Durer began painting at the age of 14 in 1484. Durer soon became an apprentice in 1486 to a printmaker named Michel Wolgumut. Wolgumut taught Durer how to work with woodcuts and how to engrave into copper. Beginning in 1490 Durer traveled widely for study, including trips to Italy in 1494 and 1505-7 and to Antwerp and the Low Countries in 1520-1. During his visit to Venice on his second Italian trip Durer was especially influenced by Giovanni Bellini and Bellini's brother-in-law Andrea Mantegna. The period between his Italian trips was one of great productivity and artistic growth, characterized by his publication, 1496-8, of a portfolio of woodcuts, The Apocalypse of St. John. Scholars have suggested that the portfolio may have been intended as a veiled expression of support for the Reformation, with Babylon used as a surrogate for Rome. Beginning at least as early as 1512, Durer became portraitist to the rich and famous of his time, including Emperor Maximilian I and Christian II of Denmark. Other sitters included Jacob Fugger and other prominent merchants, clergy and government officials. He soon returned to Nuernberg, Germany where he died on April 6, 1528. Durer is considered by many as one of the best Renaissance artist of his time. His work can still be seen today hanging in some of the most famous museums in the entire world....

Nike Marketing Strategy A Guide to Selling Benefits and Not Products

Nike Marketing Strategy A Guide to Selling Benefits and Not Products We all think we know the classic Nike marketing strategy. Just do it comes to mind pretty quickly, as do Air Jordan sneakers, famous athlete endorsements, and the swoosh logo. But is that really all there is to what Nike is doing? Or, is there something deeper behind their strategy and tactics? The Nike marketing strategy that most of us recognize isnt the one that made them famous, at least not in the early days. Discovering the Nike marketing strategy that put them on the map is where the gold is. Furthermore, just like any true content marketing strategy, it  isnt really much of a strategy at all. Like many similar success stories, it was as simple as providing real customer value.How To Follow Nike's Marketing Strategy Secrets For Success via @garrett_moonThe First Nike Marketing Strategy Bill Bowerman was a track and field coach, as well as one of the co-founders of Nike. In the mid-1970's, he began experimenting with his wife's waffle maker to design a better tread for running shoes. As the story goes, he ruined the waffle maker but invented a brand new type of shoe. Get Organized And Save Time With This Free Course! Work efficiently, stay organized, publish compelling content, and schedule everything for maximum growth. Sign up now for this comprehensive marketing course. At the end of the course, you'll have a well-thought-out marketing strategy of your own. Time's limited! Get Started Now For Free He later used that design to create the first Nike shoe commonly referred to as the "Nike Moon shoe." It was the first step of many that put Nike on the map, but there is more to the story than just a great tread- wear design and a waffle maker. There's also the story of Nike's incredible, if not accidental and seemingly counterintuitive, approach to promoting their product. Bowerman, you see, is also credited as the man who brought about the jogging craze that swept America in the late 1960's and 70's. While you would think that jogging wasn’t something that needed to be invented, it wasn’t all that popular as an exercise or activity at that time. Bill’s work and research truly brought jogging out of obscurity and to the forefront of the minds of the public. After observing a jogging club in New Zealand, Bill began to understand the value of jogging as a traditional fitness routine. Bill immediately began writing articles and books about jogging and how it could be used as part of a fitness program. His first three-page pamphlet was called the Jogger’s Manual and was later expanded into a 90-page book (see below) that he wrote along with an experienced cardiologist. Jogging, the accidental content marketing showpiece by Nike founder Bill Bowerman. Along with Bill's other involvements with professional athletes, his work helped inspire the 1970's running boom that Nike clearly benefitted from. Was this the result  of a strong  marketing strategy? Or was it just a coincidence? The answer is probably a mix of   both. It would be really great to point to Bowerman's story as a case-in-point example of content marketing at its finest, but it is difficult to do. The book was technically released before the first pair of shoes, and even before he invented the waffle tread. So, if it wasn't true content marketing, what was it and  how did it even work? 1. Put Customer Interests First Customers like great products  and they like serious benefits. For them, things that benefit them personally are easy to justify. The Nike Moon shoes did this, but only because the customer was beginning to understand jogging and its benefits for their health. Bill's secret goal wasn't to sell shoes, he was simply promoting something that he believed in. This may not sound like marketing strategy, but it certainly should. 2. Base Your Strategy On A Felt Need Initially for Nike's audience, the felt need wasn't for better running shoes, but for a better way to get in shape. Certainly, running was already popular among kids and athletes in the 1970's, but it wasn't the widespread social activity that we see it as today. The growing white-collar workforce helped pave the way for social activities that included the promotion of cardiovascular health. Once the trend was ingrained, the need shifted and the "jogging shoes" themselves became the felt need. Want to increase product demand? Identify your audience's felt needs first. #marketing3. Believe In the Product You Are Selling It's unlikely that Bowerman's original goal was to become a millionaire as he penned the pages of his first jogging pamphlet. That wasn't why he did what he did. His only goal was to promote a sport and an idea that he believed in. As marketers, shouldn't we believe in the product and the ideas we are selling? For Bowerman, it sure made marketing a lot easier. He was "marketing" without even realizing what he was up to. 4. Sell Easily Identifiable Benefits Instead Of The Product While jogging is pretty easy to understand, the waffle tread isn't (at least not until you understand why Bowerman made it in the first place). His goal was to make the world's most light–weight running shoe. He believed that this factor alone could dramatically improve the speed of a distance runner. His product worked  and quickly gained the industry respect that it deserved. How Nike’s Marketing Strategy Evolved As the marketing landscape has changed since the 70s, so has the Nike marketing strategy. In fact, it’s remarkable how well the brand has adapted its approach to new trends and technologies without losing the core of their identity or brand voice. It’s key to understand that while their general aesthetic and tactics have changed with the times, their customer–centric messaging has remained consistent. 1. Embrace New Technologies While Nike's early marketing strategy centered on print publications, they later went on to dominate other mediums, like television in the 80s and 90s, through modern social media platforms today. 2. Adapt  To The Needs Of Your Audience Nike hasn’t historically adopted new communication platforms for their marketing just because they’re chasing new, flashy objects. Far from it. Rather, they’ve been quick to conquer new mediums because they’re where their customers are. For example, take a look at their Instagram profile. They know their core demographic includes heavy Instagram users and so it makes sense for their brand to maintain a presence there. However, they also make sure that everything they post provides value. Rather than interrupting the flow of their follower’s feeds with flagrant sales pitches, they share motivational messaging. View this post on Instagram 04:40:08. â  â‚¬Ã¢  â‚¬Ã¢  â‚¬ â  â‚¬ 280 minutes. Thats the amount of time it took @nani183 to not only prove that she was a runner, but to prove that she was a marathon runner. â  â‚¬Ã¢  â‚¬Ã¢  â‚¬ â  â‚¬ Hours after the winner had crossed the finish line, the first timer found victory in defeat. It didnt matter how daunting the distance was. She didnt care if she finished 4th or 4,000th forward. She just wanted to finish. â  â‚¬Ã¢  â‚¬Ã¢  â‚¬ â  â‚¬ Hanin told us, To be successful, you mustnt give up. Only giving up is failure. #NRC A post shared by nike (@nike) on Oct 6, 2015 at 11:01am PDT Other posts, like this one, subtly tie into the brand’s history while directing users to interest–specific Nike sub-accounts on Instagram. In this case, they could have simply said something to the effect of, â€Å"Check out our women’s footwear and apparel profile, and our general  running product profile." Instead, they went the extra mile and created something memorable and entertaining while staying relevant to what their audience wants to see. View this post on Instagram How to run your Fastest Mile: Step 1: Wake up hungry. Step 2: @nikewomen Step 3: @nikerunning Stay up to speed at nike.com/findyourfast. A post shared by nike (@nike) on Aug 30, 2015 at 2:07am PDT 3. Stay True To Your Sense Of Purpose They say the more things change, the more they stay the same. For Nike, that has certainly remained true. Throughout their current content marketing initiatives, Nike makes sure their brand message hasn’t gotten lost over time or across channels. They focus their emphasis on creating content that promotes the benefits of their products, rather than the features. Helping their customers be better at what they love to do is still the focus of their branding and message. By moving their content marketing to the platforms where their customers are it shows that they are keeping their audience’s needs in mind while staying true to themselves. Nike's marketing strategy has succeeded in sustaining a global brand while many of their competitors have come and gone from the spotlight. Go where your audience is. Help solve their problems. Stay true to your brand. #contentmarketingHow To Apply The Nike Marketing Strategy To Your Own Brand The history of Nike’s marketing strategy is interesting in itself. What you probably want to know at this point is how to apply these lessons to your own work. 1. Figure Out The Needs Of Your Audience Your audience is on the Internet because they’re looking for answers to questions. One way to position your brand or blog as an authority on your topic or market is to create compelling content that addresses those concerns. Doing this well means understanding exactly what your audience’s goals are and what they want to know, and then being there to answer and give solutions when they need them. Do this well enough, and you might even turn readers into passionate brand advocates. In Nike’s case, people were looking for new ways to stay in shape. As jogging became more popular, people needed jogging shoes. Nike then smartly positioned themselves not just as a company that made shoes, but a company that helped their customers achieve their fitness goals (and just happened to make shoes that supported that goal). If you’re unsure what your audience is really looking for, try putting yourself in their shoes for a moment (no pun intended) and think beyond the scope of your product or service. Instead of thinking about your product’s features or competitive advantages, think about what goal your customer is trying to achieve. Then, be there with the information, products, and services they need to make it happen. What goal is your customer trying to achieve? Now make content, gather information, and create products that will help your customers achieve their goals. This means you need to do your research first: Recommended Reading: How To Do Content Marketing Research For A Blog Post 6 Simple Tips For Using Online Research In Your Content Marketing 2. Figure Out The Best Way To Reach Your Audience In terms of your blog and overall digital marketing efforts, this means that you need to figure out where your audience hangs out on the Web and how you can best reach them there. Which social networks are they most active on? Should you pay to promote your content on those networks? Does an email newsletter make sense for your customers? Could print collateral be something they’re interested in? These are big questions to answer, but the key point to remember is that its important to go where your audience is. Before considering any content distribution tactic, think about your customer’s habits, what types of content they prefer, and where they prefer to find it. Make sure you're thorough in your approach  when it comes to doing everything you can to spread your content. After all, if you're  going to try to market like Nike, then you can't afford to settle for the status quo. Recommended Reading: The 6 Types Of Social Media Content That Will Give You The Greatest Value What 10 Studies Say About The Best Times To Post On Social Media How To Make Writing For Social Media Work For Your Business 3. Create Compelling Content That Addresses Audience Needs Whether it’s on your blog, social media channels, video platforms, or print collateral, every piece of content you create should address customer needs. Not only that, but you need to be creating the best content on your topic anywhere on the Web. If you’re not answering questions, solving problems, being entertaining, or otherwise helping your audience be better at doing what they love, then it’s time to rethink your approach. If you’re unsure of what your customer’s real needs are, consider everything from simple keyword research to surveys to get a better idea of what kind of content you can create that they’ll find valuable. You'll also want to consider what content creation budget and resources you have available. Key Takeaways About Nike’s Marketing Strategy To Grow Your Brand If this all seems like a lot of information to take in, that's because it is.  If there's just one thing you remember from this post, however, it's the idea of creating content that spreads, instead of content that just sells. The Benefits Of Not Selling Here's the cool thing: Bill didn't sell shoes; he didn't need to. Instead, he sold jogging and all of the benefits that came with it. This should make us pause as marketers. Instead of selling our products we should be selling the benefits that products like ours promote. Running shoes matter to people who jog, so selling them on jogging is always a good first step. The same goes for us here at . We are a content marketing and planning tool. The more people that use content to market their business, the more copies of our software we sell. We also gain the added benefit of understanding why our customers buy what we are selling in the first place. Even in the world of content marketing, there is a lot of selling. This is fine, but it misses the real point that Bowerman so aptly understood–spread ideas, not products. Spread ideas, not products. #contentmarketing #bloggingGood Content Marketing Doesn't Sell, It Spreads Content marketing is growing, and that usually brings fuzzy definitions that blur the lines between what something actually is and what it is becoming. It's often pegged as a process rather than a technique, but content marketing doesn't depend on a specific set of tools or a common workflow. It is about providing value and building trust with customers. Bowerman's book built trust and provided immense value–a trait that naturally carried over to his products. He didn't intend for the book to be used as content marketing, but because, with content, the lines between value and marketing are so blurry, marketing is exactly what he did. Strategy is great. Using keywords is smart. Blogging is the future. But providing customers value, no matter the medium, will never go out of style.

Development of Concept of Operations. M3S Essay Example | Topics and Well Written Essays - 250 words

Development of Concept of Operations. M3S - Essay Example Setting goals improves the quality of any work. It can also lead to long working hours which will surely lead to poor performance (Rogers, 123). Mission state development could be the most valuable thing for any company, when done correctly it represents s a company’s purpose and it reminds the employee about the companies’ goals. Unlike business, goals, mission statements are never revised. In some instances if the mission statement is not accurate it leads to missing an opportunity in adding value to any business. Accountability problem is when, what is expected is not accomplished. The concepts of accountability are what leaders always struggle about every day. It requires discipline and commitment; more leaders avoid it and more leaks spring up in their organizations. A persuasive communication skill leads to development of various concepts of operation. It facilitates proper understanding making it easier in sharing of ideas. Communication can also be poor in that two parties are unable to understand each other, in such an instance no progress, poor communication will be cause. (Mat lack, 71). Command structure has its benefits; it is remarkably efficient in development of concepts of operation. It facilitates in a smooth running during the development. Despite being efficient, it can lead to favism of some of the employers. Effectiveness of any concept of operation can be measured after the output; failure to a concept of operation is not

Midterm Paper about Concept for Nursing Theories course Term

Midterm about Concept for Nursing Theories course - Term Paper Example One of the main concerns of end-of-life care is the provision of quality care for end-of-life patients, which can be difficult to define for all involved stakeholders. For the society and many health care professionals, death is a sign of failure, and they are hesitant to allow people to naturally die from their illnesses. End-of-life care is critical, because nurses have to balance conflicting goals, such as helping patients and their families deal with the process of â€Å"letting go† and helping patients experience quality of life, while still living. End-of-life care will also contradict the goal of some patients and their families to extend life, even when illnesses are already terminal. This paper explores the concepts of end of life and end-of-life care and its definitions. It will determine the criteria for the concept of end-of-life, how it is addressed in literature, tools for measuring the concept, antecedents and consequences, and it will also provide three cases f or end of life care. Review of Literature End of Life Concept Karlsson and Berggren (2011) define end of life, as the phase of patient life, where â€Å"curative care is no longer possible† and survival time is considered â€Å"short† (p.374). Epstein (2010) is concerned of end of life’s implications on the quality of caring provided to dying patients. For him, the health care staff should be concerned of end of life’s implications to â€Å"dissatisfaction, conflict, and moral distress† (p.577). It is inferred that he defines â€Å"end of life† as a critical phase of care delivery, as the end of care looms. Reinke et al. (2010) agree with Epstein (2010) and affirm the necessity and urgency of the issue of quality care when end of life is concerned. Reinke et al. (2010) define end of life as the care response to the physical, emotional, social, and spiritual needs and concerns of dying people (p.753). End-of-Life Care Concept Lippincott Willi ams and Wilkins (2007) define end-of-life care in terms of palliative care, where the latter aims to prevent and relieve suffering and to advance the patient’s comfort and quality of life (p.3). There is no goal of hastening or delaying the patient’s death, and instead, stakeholders accept death as part of the natural cycle of human life (p.3). Poor (2001) also defines end-of-life care as a concept of palliative care, where it refers to the â€Å"comprehensive care of patients with a terminal illness who are nearing the end of life† (p.6). The World Health Organization (WHO) provides a more detailed definition of palliative care: â€Å"the active total care of patients whose disease is not responsive to curative treatment† (as cited in Poor, 2001, p.6). Some of the important goals of palliative care are to control pain and to respond to the psychological, social, and spiritual needs of the patient (Poor, 2001, p.6). The WHO provides the following characte ristics of palliative care: 1) Life and death are normal processes; 2) Death is not delayed or encouraged; 3) Pain control and control of other upsetting symptoms are important; 4) The spiritual and psychological components of care are included in the care plan; 5) There is a support system for patients to live a quality and active life; 6) and there is also support system for the family of the dying patient, so that the former can cope with the upcoming realities of death (as cited in Poor