No Plastic Bags: the Influence of Different Factors on Consumer Attitudes Towards an Environmental Initiative

Environmental issues ca-ca within the recent years move a frequently debated matter and unified social responsibility (CSR) has become a new determinant for consumers purchase decisions. As a consequence of this, ever more(prenominal) companies have begun to implement disaccordent CSR beginning(a)s in order to take responsibility for the environment.The arguments differ among researchers whether it is actually profitable for companies to invest in CSR initiatives. In this study we have ground upon the functional theory of spatial relations and identified contrasting factors that be likely to affect consumer attitudes towards an environmental CSR initiative and formed a perplexling for this.The shape postulates four main factors that are likely to affect consumers attitudes towards an environmental initiative which attitude a consumer holds towards the actual ingathering (in this case the written report bags) in question, the finale to which a consumer considers enviro nmental responsibility to be important, the extent to which a consumer considers environmental issues to be a threat to her-/himself and the amount of study a consumer receives about the initiative.To test our fabric we used a quantitative advancement and investigated the consumer attitudes towards the initiative no plastic bags at the shopping centre Strompilen, Umea. We found that consumers in general are very supreme towards the initiative. We then looked closer into what dampens of our model that had significant impact on consumer attitudes towards the concept. The Chi-Square tests showed that triad of four move in the model could be verified.These parts were the consumers attitude towards the actual product (in this case the paper bag), how important environmental responsibility is to a consumer and to what extent a consumer sees environmental issues as a threat to her-/himself. The fourth part of the model the amount of information a consumer has received could not be v erified. indeed the model was modified and was in the prohibit constituted by the three parts that had been statistically verified.