Ludwig von Bertalanffy Systems Theory Essay Example | Topics and Well Written Essays - 1250 words

Ludwig von Bertalanffy Systems Theory - Essay ExampleIt is frequently spy that general aspects, view points as fountainhead as isomorphic laws exists in different fields, irrespective of the personality of entities involved. Thus, there appears to exist a general system law.Conventional physics define itself only as a closed system, i.e. systems which exist as isolated from their environment. But, systems by their nature and definition are non closed one, but an open one. Every living being is an open system and it maintains its life in a continuous inflow and outflow, a building up and breaking down. Only in fresh years, to include open system into physics has been considered. Open system possible action was advocated by this theory. Modern theory of communication is another development of the system theory. The main idea behind communication theory is nurture and in many cases the flow of information can be elicited by the reaction. Another commission of measuring informatio n is in terms of decisions. The second concept of theory of communication is that of feedback.Diffusion is the abut which communicates innovation to members of societal system through certain channels. Otherwise, diffusion of innovation studies how, why, and at what rate new ideas and technology are spread through cultures. Everett M. Rogers theorized in his book, Diffusion of Innovation, 1962 that innovations would spread through society in an S curve. Roger was of opinion that peoples attitude towards a new technology, idea, product, or practice will be original by society members.Given that decisions are not authoritative or collective, each member of the social system faces his/her own innovation-decision that follows a 5-step process - Knowledge, Persuasion, Decision, Implementation and Confirmation. (Orr G., 18 Mar 2003)The innovation-decision theory is establish on a cost-benefit analysis. An individuals innovation-decision is largely depended on their personal characteri stics. Diffusion scholars divided system member innovativeness into five divisions based on how early they adopt new changes than other members. They are innovators, early adopters, early legal age, late majority and laggards. The innovators are easily excited by the possible benefits and their opinion regarding new idea helps the potential adopters. Here, the well informed leader communicates their acceptance or non acceptance based on their experiences to the rest of the society members. push-down stack media seems to be a goodly tool to have a direct and immediate effect on the mass audience. But, according to diffusion theory, since the opinion leaders are the direct encouraging agents of an innovation, a powerful way for changing the agents to affect the diffusion of an innovation is to affect